• Logo Design & Corporate Identity

    contribute a great deal to the success of your business, helping you create an impression in your field of work by conveying your company's vision, mission, philosophy and values to its customers
    Click here
  • Company & Product Naming

    effective way to represent what your company stands for, representing your brand in either a sequential series
    Click here
  • Brand Guidelines

    the advantages of using your products/services and offers the reader a brief yet comprehensive peek into your business objective and usefulness
    Click here
  • Banner and Billboard Creations

    visual identity plays a significant role in the way an organization presents itself to both internal and external stakeholders
    Click here
  • Product Launch Strategy

    Efforts to manage the corporate visual identity will result in more consistency and the corporate visual identity management mix should include structural, cultural and strategic aspects
    Click here
Home / Corporate Identity

Corporate Identity

Logo / Branding / Corporate Identity

A creatively designed logo helps you build a distinctive identity of your company in the market. It can contribute a great deal to the success of your business, helping you create an impression in your field of work by conveying your company's vision, mission, philosophy and values to its customers. Your company logo is the pictorial representation of what your business is all about. It communicates your USP in a visually appealing manner. It creates your corporate identity and cements your impression in the market, helping your customers recall your brand instantly, building trust. Graphical apart, animated logos is an effective way to represent what your company stands for, representing your brand in either a sequential series of 2D images or 3D pictures that add to your brand and create a positive impact on your target audience, boosting your search engine ranking. A brochure is a vital marketing tool, a small advertisement that covers all aspects of your business, highlights the advantages of using your products/services and offers the reader a brief yet comprehensive peek into your business objective and usefulness. As the spearhead of your marketing campaign, they are meant to not only inform customers about your company, but also to stress the fact that you are matchless in your field. A brochure is an imperative part of your corporate identity design and therefore, deserves your utmost attention. Our company endeavors to create a brochure design that serves these purposes flawlessly. We Create All Types of Brochures!

Graphic Design

Various types of brochures exist in market, categorized either according to their layout or the intended use. Based on your business requirements - target audience, the purpose, theme and desired creative - we can develop appealing, as well as profit-generative designs for you. We can customize our service according to your preference – including unique folds, die cuts and embossing. If you want downloadable PDF flyers or email brochures, we can also create those with the same standard of quality. Every business organization, whether small or big, desires to cut a niche in the commercial market. Corporate identity design helps build brand image; a solid brand image successfully etches a company's product and services in the minds of its users and potential users. A strong corporate identity augments your company's presence in the market. It differentiates your business from other similar businesses and makes your competitors stand up and take notice. A company with established corporate identity taps more target audience and creates longer-lasting impressions on consumers than companies without. Corporate visual identity plays a significant role in the way an organization presents itself to both internal and external stakeholders. In general terms, a corporate visual identity expresses the values and ambitions of an organization, its business, and its characteristics. Four functions of corporate visual identity can be distinguished. Three of these are aimed at external stakeholders.

Custom Logo Design

First, a corporate visual identity provides an organisation with visibility and "recognizability".[4] For virtually all profit and non-profit organisations, it is of vital importance that people know that the organization exists and remember its name and core business at the right time. Second, a corporate visual identity symbolizes an organization for external stakeholders, and, hence, contributes to its image and reputation (Schultz, Hatch and Larsen, 2000). Van den Bosch, De Jong and Elving (2005) explored possible relationships between corporate visual identity and reputation, and concluded that corporate visual identity plays a supportive role in corporate reputations. Third, a corporate visual identity expresses the structure of an organization to its external stakeholders, visualising its coherence as well as the relationships between divisions or units. Olins (1989) is well-known for his "corporate identity structure", which consists of three concepts: monolithic brands for companies which have a single brand, a branded identity in which different brands are developed for parts of the organization or for different product lines, and an endorsed identity with different brands which are (visually) connected to each other. Although these concepts introduced by Olins are often presented as the corporate identity structure, they merely provide an indication of the visual presentation of (parts of) the organization. It is therefore better to describe it as a "corporate visual identity structure". A fourth, internal function of corporate visual identity relates to employees' identification with the organization as a whole and/or the specific departments they work for (depending on the corporate visual strategy in this respect). Identification appears to be crucial for employees, and corporate visual identity probably plays a symbolic role in creating such identification. Corporate visual identity management involves the planned maintenance, assessment and development of a corporate visual identity as well as associated tools and support, anticipating developments both inside and outside the organization, and engaging employees in applying it, with the objective of contributing to employees' identification with and appreciation of the organization as well as recognition and appreciation among external stakeholders. Special attention is paid to corporate identity in times of organizational change. Once a new corporate identity is implemented, attention to corporate identity related issues generally tends to decrease. However, corporate identity needs to be managed on a structural basis, to be internalized by the employees and to harmonize with future organizational developments.

Brand Identity

Efforts to manage the corporate visual identity will result in more consistency and the corporate visual identity management mix should include structural, cultural and strategic aspects.[6] Guidelines, procedures and tools can be summarized as the structural aspects of managing the corporate visual identity. However, as important as the structural aspects may be, they must be complemented by two other types of aspects. Among the cultural aspects of corporate visual identity management, socialization – i.e., formal and informal learning processes – turned out to influence the consistency of a corporate visual identity. Managers are important as a role model and they can clearly set an example. This implies that they need to be aware of the impact of their behavior, which has an effect on how employees behave. If managers pay attention to the way they convey the identity of their organization, including the use of a corporate visual identity, this will have a positive effect on the attention employees give to the corporate visual identity. Further, it seems to be important that the organization communicates the strategic aspects of the corporate visual identity. Employees need to have knowledge of the corporate visual identity of their organization – not only the general reasons for using the corporate visual identity, such as its role in enhancing the visibility and recognizability of the organization, but also aspects of the story behind the corporate visual identity. The story should explain why the design fits the organization and what the design – in all of its elements – is intended to express.

Our Corporate Identity services include

  • Logo Design
  • Brand identity
  • Corporate Identity (Logo, Letterhead, Business Cards, Envelopes)
  • Brochure Design
  • Flyer Design
  • Postcard Design
  • Packages Design
  • Collateral systems
  • Banner and Billboard Creations
  • Online Marketing Materials
  • Label Design
  • Book Cover Design
  • Catalogue Design
  • Exhibition Design
  • Product Launch Strategy
  • CD / DVD Cover Design
  • Presentation Folder
  • Annual Report Design
  • Advertisement Design
  • Consistency Strategy
  • Stationary Design
  • Print Ads
  • Presentation Design
  • Banner Ads
  • Card Design
  • Cartoons And Comics Digital Image Editing
  • Display And Signage
  • Emails And Newsletter Design

We unite innovative thinking and 'creative design' ideas with cutting-edge technology for communication solutions that achieve maximum results. Our extensive experience in graphic design enables us to give exceptional layout and design ideas to our clients. We combine new technology with creative solutions to make your design material in focus. We conceptualize and execute communication design ideas for a variety of marketing and social needs.

Your brand says everything about your company. When it comes to creating a brand or identity to the startup companies or well established companies we make your business reach your customers globaly that make you lead in this competative world. Initio Technology solution have expert designers and we know that your brand is more than just a logo. Our goal is to provide your business with a unique and professional look. Ensure is committed to give personnel attention to your company and we will be there from initial concept to final production of the graphic design project. Our Corporate Identity design process includes: Analysis Design Development Implementation Evaluation A strong corporate identity reinforces brand recognition among your target audience. Get the same proven marketing results the biggest enterprises get. With our help, your brand will get recognized - guaranteed.